Otakus

Japan loses millions for not knowing how to sell anime: Investor demands changes

A financial expert traveled to Latin America and demanded Japanese companies stop hiding their series.

Kim Seo-yeonKim Seo-yeon· 2 min read 0 comments

The fact that the Japanese are finally realizing that we in Latin America love their series is a giant step for the entire community. This Monday, within the world of anime business, the famous Japanese investor Hideto Fujino surprised everyone by demanding an urgent change in Japanese companies so they stop hiding their characters and start exporting them to the rest of the world as if they were the new Silicon Valley.

The Awakening in Latin America

It turns out that this financial expert has just returned from a trip to Brazil and Argentina, and he was left speechless after seeing the level of fanaticism among Latin otakus. He confessed on television that people on this side of the world know every detail and secret about Dragon Ball, Naruto, and Jujutsu Kaisen. Seeing that we are dying to consume more of their stories, he realized that Japan is wasting a massive gold mine by not knowing how to sell their products outside of their island.

The Silicon Valley of Otakus

To make it easy for the "suits" to understand, the investor used a perfect comparison: anime is to Japan what technology and computers are to the United States. Their culture and drawings are their most powerful weapon to conquer the global market and earn billions of yen, but they are currently doing a terrible job because Japanese companies are extremely closed-off and afraid of international business.

Opening the Doors to Foreigners

The big problem is that the Japanese are very protective of their franchises and almost always prefer to keep the profits locked within their own country. For the industry to truly grow and reach all fans worldwide, the expert proposed the following urgent changes:

  • Change of mindset: Stop thinking small and start aggressively exporting shonen to every corner of the planet.
  • Foreign investment: Accept that companies from other countries invest millions to help create new series, merchandise, and video games.
  • Hiring global talent: Work hand-in-hand with foreign experts who actually know how to market these stories, instead of trying to do everything themselves from Tokyo.

Seeing that Japan's millionaire bosses are finally starting to care about the fandom in our region, do you think animation studios will start bringing more official events, merchandise stores, and simultaneous theatrical releases here to Latin America?

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